A bold flavor needed a bold entrance. Fizer joined forces with Molotov — one of Mexico’s most iconic bands — to create a limited-edition flavor and launch it with attitude.
From concept to content, we shaped a campaign fueled by irreverence, fandom and flavor.
A cultural collab that turned a product drop into a movement.
We didn’t just launch a drink — we lit a fuse.
Branded storytelling, audiovisual content and social strategy gave El Sabor Molotov the voice it deserved.
Loud, fearless and ready to shake the shelf.